What is HubSpot? A Complete Guide for Enterprise Businesses

If you’ve ever felt like your marketing, sales and service tools are scattered across too many platforms, you’re not alone. This guide will give you everything you need to know about HubSpot — what it is, how it works, who it’s for and why it could be the right solution for your business.

Why businesses everywhere are talking about HubSpot:

"Many businesses struggle with disconnected systems, messy data and wasted time on manual tasks.” states Kye Bessant, General Manager of Sales & Solutions at Modern Visual.

“HubSpot is one of the most popular customer platforms and excels in combining powerful CRM software with AI, automation and tools for every stage of the customer journey. It helps you attract new leads, close more sales, delight your customers and run everything from one place.”

Kye Bessant,
General Manager of Sales & Solutions at Modern Visual

For a deep dive on scaling with AI technology,
download our free ebook👇
Strategic Advantage: AI, Data and Automation.

What’s Inside This HubSpot Guide 📙: 

• What is HubSpot? ↗

• How does HubSpot work? ↗

• Who is HubSpot for? ↗
  
  

• What problems does HubSpot solve? ↗

• When should you use HubSpot? ↗

• HubSpot onboarding and Solutions Partners ↗

• HubSpot AI: Breeze and Beyond ↗

• Automation and workflows ↗

• Data cleansing and organisation ↗

• Quick HubSpot FAQs ↗

Let's dive in...

What is HubSpot?

HubSpot is an  AI-powered customer platform that connects marketing, sales, service, content management, operations and commerce in one unified system. At its core is the HubSpot Smart CRM, a free tool that captures all your customer interactions in one place.

From there, you can add specialised Hubs to scale your business:

• Marketing Hub – for attracting and converting leads

• Sales Hub – for closing deals faster

• Service Hub – for customer support and ticketing

• Content Hub (CMS) – for building and managing your website

• Operations Hub – for automations and data syncing

• Commerce Hub – for payments and revenue tools

Each Hub works on its own but together they create a complete end to end solution.

Not sure which Hub fits your team's needs?
Download our free ebook 👇
Which CRM is Right for Me?

How HubSpot Works

Unlike switching across different apps and systems, HubSpot brings your teams and data together. Here’s how it works:

• A free CRM as the central record of truth

• Specialised Hubs for different needs (like marketing or customer service)

• AI through Breeze, HubSpot’s built in intelligence suite, helping you create content, qualify leads and deliver customer support

• Automation tools, that reduce repetitive work and increase accuracy

If you’re looking to connect HubSpot with existing systems,
read our blog on 📙👇
Integrating HubSpot with Microsoft Business Central.

Who is HubSpot For? 

HubSpot is designed for business that wants to grow with scalability:

The MV team is dedicated to improving team workflows, implementing strategic systems and managing technology, people and processes to help businesses grow efficiently.

• Small to medium businesses who want a free CRM and the ability to scale

• Sales reps and Marketers who need inbound marketing and sales tools in one place

• Large organisations that want to unify data, teams and workflows.

Not sure if you’re ready? Check out our blog 👇
Is My Business Ready for a CRM Upgrade? 

Or, how to know if your CRM is holding you back. 

What Problems Does HubSpot Solve? 

HubSpot helps businesses:

• Replace disconnected systems with one all in one platform.

• Automate repetitive tasks and workflows.

• Keep customer data clean, organised and accurate.

• Empower marketing, sales and service teams to collaborate.

• Use AI to generate content, score leads and manage customer support.

Want to understand the impact of switching?
Read 📙 👉 Will Switching CRMs Actually Boost My Revenue?

When Should You Use HubSpot?

HubSpot is the right choice if you want:

• One platform for marketing, sales, service, operations and content

• To scale easily with modular Hubs

• AI and automation built directly into your workflows

• Data cleansing and organisation that keeps your CRM accurate

For a deeper dive into getting your data ready learn 🎓
how data mapping drives business success.

HubSpot Onboarding and Solutions Partners

Getting started with HubSpot is simple, but onboarding with a certified Solutions Partner like the MV team makes it even smoother.

Partners help with:

• Custom onboarding and training

• Data migration and setup

• Technical integrations

• Tailored workflows for your industry

Explore our services: HubSpot onboarding support, re-onboarding for existing HubSpot users, ongoing HubSpot retainers, CMS migration into HubSpot.

HubSpot AI: Breeze and Beyond

AI is central to HubSpot’s future. In 2025, Breeze AI powers features across the platform:

• AI Agents like Content Agent, Customer Agent, Prospecting Agent and Knowledge Base Agent.

• Breeze Intelligence for lead scoring, forecasting and CRM insights.

• AI assisted content tools to generate emails, meta descriptions and blog titles.

Breeze AI can pull data directly from HubSpot and provide instant insights, so your team can make informed decisions without leaving the CRM.

Want to harness AI across your business?
Download our free ebook 👇
Strategic Advantage: AI, Data and Automation.

Automation and Workflows 

HubSpot’s workflow automation helps you:

• Create smart sequences that send emails, assign tasks or update records.

• Use programmable automation with JavaScript for advanced use cases.

• Sync data between systems automatically.

• Scale by reducing manual tasks and human error.

Learn more about aligning people, process and platforms with our free ebook 👇

RevOps: A Guide to Revenue Operations.

Data Cleansing and Organisation

Accurate data is critical. HubSpot includes data quality tools that help you:

• Clean and standardise customer records

• Merge duplicates

• Organise properties and lists

• Maintain clean data across all integrated systems

Improve your CRM quality and reliability with our expert guide

Or download our free ebook👇

Integrations: Build an Effective Tech Stack

HubSpot is more than a CRM. 

It’s a complete customer platform designed to connect your marketing, sales, service, content, operations and commerce. With built in AI, automation, workflows and data quality tools, it’s built for businesses that want to grow smarter, faster and more efficiently.

If you're an enterprise business currently scaling operations, HubSpot can adapt to your needs. And with onboarding support from certified Solutions Partners, you’ll have the expertise to get it right from day one.

Ready to streamline your sales and marketing
with HubSpot CRM?

 Talk to Modern Visual today about onboarding, integrations and AI-powered growth solutions.

Quick HubSpot FAQs: 

Q: What is HubSpot used for?
A: HubSpot is used to manage marketing, sales, service, content and operations in one platform. It provides a free CRM plus specialised Hubs to help businesses attract leads, close deals and support customers.

Q: Is HubSpot a CRM or marketing tool?
A: HubSpot is both. At its core it is a CRM, but it also includes marketing, sales, service and operations tools, making it a complete customer platform.

Q: What are HubSpot Hubs?
A: HubSpot Hubs are specialised modules including Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. Each addresses specific business needs while sharing data through the central CRM.

Q: How does HubSpot use AI?
A: HubSpot uses Breeze AI to assist with content creation, lead scoring, customer service and data intelligence. AI is built into workflows so teams can save time and improve performance.

Q: Why work with a HubSpot Solutions Partner?
A: Certified Solutions Partners provide onboarding, training, integrations and tailored workflows to help businesses get the most out of HubSpot from day one.