Wondering what HubSpot’s Content Hub is all about? We’ve decided to give you a quick overview with 5 reasons why you should consider if this new tool is right for you and your teams.
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"Brand consistency is crucial in building trust and recognition. An organised content management platform helps ensure that your messaging aligns across all channels, strengthening your brand identity" says our Marketing and Communications Manager, Holly Hamilton from Modern Visual.
"By streamlining your processes you can deliver exceptional customer experiences, create impactful content that resonates with your audience and drive tangible results."
Cutting through the noise, there’s a lot of new features available which you can do a deep dive on here. Content Hub has evolved to bring more tools to your content marketing teams.
If you’re familiar with CMS Hub, you will understand it comes with website builder features enabling a streamlined process for developing your website, landing pages and blog posts.
Content Hub has evolved to include all of CMS Hubs tools, with the additional focus around all things content creation. This means, Content Hub should be used when you want to create blog posts, websites, landing pages, social posts, video content, podcasts, audio content and much more (see full list of features here).
Reason 1: You’re looking to save time spent on content creation:
Content Hub is ideal for teams and individuals looking to create, batch or streamline processes for mass content creation.
Now, marketers know there’s no AI, tools or tech that can do all the work for you, but if you're looking for something that will help with the heavy lifting, Content Hub is your step in the right direction.
Content Hub is designed to help you create more content by automatically generating, repurposing or re-distributing content.
Arguably, the most exciting new tool is HubSpot’s content remix feature. By referencing a piece of content you have created, this tool will generate or repurpose the content for multiple marketing channels.
For example:
Turn your blog post into a landing page →
social post → another blog post → image → sms → ad copy with just a few clicks.
This enables you to fast track the process of batch creating content for all your channels and streamlines your ability to repurpose content you have created. It's a strategy marketers have used for a long time, but now AI and these tools are helping you do it automatically and with little effort. Ultimately a huge time saver that enables you to focus on other creative assets, instead of repurposing content.
Additionally, you can also use AI to help you generate your first piece of content by generating ideas, copy, imagery and content plans. (Which helps when you have writer's block).
Reason 2: You want to maintain quality in your content creation: Create AI content that sounds like your brand.
HubSpot’s new brand voice feature is specifically designed to help you maintain tone of voice, follow branding guidelines and create content that maintains quality and consistency across your channels.
Now, I think we can admit most marketers are attempting to use AI and test out these tools. If you haven’t tried out chatGPT, it’s probably time to start experimenting.
One barrier that seems to be the most pressing however, is asking AI to create a written copy that uses the correct tone, language, grammar and well.. sounds like a real person. So far, AI has made huge advances for helping with creating content, listing ideas or summarising information. Yet it’s been difficult to use and claim this content when it doesn’t sound like you or your brand's voice. So naturally, you need to reword, rewrite and create the content yourself. However, this new Brand Voice feature enables you to set guidelines and keep your content consistent with your brand across multiple channels.
HubSpot’s Brand Voice feature enables you to continue to explore AI’s generative tools without needing to realign the content with your brand. This of course saves you time and enables you to craft more accurate content from the beginning.
To use this feature you can provide example content for the AI to follow, set rules and choose which content aligns best with your brand voice. You can maintain the quality of your posts by controlling what the AI tools use as a reference for generating the content. This helps to keep consistency across all your channels and enables you to use the AI tools with better accuracy and alignment.
Reason 3: You’re managing, creating or developing websites and webpages: CMS website design, development and maintenance.
The CMS features are now available within Content Hub, so naturally, if you’re wanting to build a website that seamlessly integrates with all of HubSpot’s tools, Content Hub is a no brainer.
Their drag and drop functionality makes it easy to create web pages, landing pages and blog posts. And, with it seamlessly integrated with new content creation tools you can use the AI features and better align it with your full customer journey experience.
Building a beautiful website that aligns with your company goals and strategically empowers your brand is no easy task, but everything is possible with the right tools. You can choose between utilising set themes, modules and layouts for your website design or you have the power to customise your entire experience.
The CMS features enable you to delight your customers across all channels and helps you build better experiences based on accurate insights and seamless reporting. By aligning your Marketing, Sales and Service teams data you can build better customer experiences and have everything you need in one place.
Reason 4: You need to create forms for lead capture in the content you’re creating
Marketers are always looking for new ways to capture and qualify leads, so of course, you will need Content Hub if you want to capture leads with the content you create.
The features are seamless with a simple drag and drop editor (the same as your website builder tools) making it easy to create engaging forms. This feature closely aligns with HubSpot’s Marketing Hub. This will help you collect valuable information that you can then use to further market your brand.
Reason 5: You want to streamline your content creation process and align it with all of your marketing efforts
Marketing teams have a lot of varying responsibilities from lead generation to content creation, buyer experiences, marketing funnels, campaigns, reporting and alignment. This new Content Hub is designed to help content creators and this particular aspect of marketing. By aligning your content creation process to your other marketing channels you can build a seamless experience for both your teams and customers. If you’re looking at creating blog posts, websites, landing pages, audio, video, podcasts, case studies, social posts and (really all content types), Content Hub is the place for you. If you then need to further align this content with your marketing channels for distribution, lead generation and campaign management you’ll want to integrate this with Marketing Hub.
Marketing Hub is now focused on giving you tools for lead generation, automation, campaign management and customer experience operations.
To keep things simple, HubSpot is offering a Marketing+ bundle to support marketing teams who, of course, most likely need a content management system, campaign, and lead generation tools.
What’s the marketing+ bundle?
HubSpot has combined Marketing Hub and Content Hub at a discounted rate to provide marketers with a comprehensive solution for both lead generation and content marketing. This will enable a smooth transition if you already have Marketing Hub and want to add in Content Hub to better support your marketing needs.
Get in touch with our team if you have any questions or want to get started with Marketing Hub or Content Hub.